3 Mistakes To Avoid as a Podcaster 🫣
These Are the Top 3 Mistakes I See Podcasters Making When It Comes to Their Marketing 🫣
Launching a podcast is a fantastic way to share your voice, expertise, and passion with the world. However, marketing your podcast effectively is crucial to its success. Here are three common mistakes I see podcasters making and how you can avoid them to maximize your podcast's reach and impact.
🎙️ Only Sharing Their Episode on Release Day and Then Never Mentioning It Again
Do you do ALL the things for your episode on release day? Such as…
👉 Release the episode?
👉 Schedule it to YouTube?
👉 Send it in a newsletter?
👉 Post a reel and a story?
👉 Share it to your blog?
All of these things are GREAT to do! However, try spacing them out throughout the week OR try repurposing your content throughout the week. Start leveraging your content in the best way possible! Remember, not everyone in your audience will see your content or interact with it after only seeing it one time.
Maximize Your Reach
Instead of cramming all your promotional efforts into one day, spread them out. Post an engaging snippet on Instagram Stories one day, share a behind-the-scenes look on another, and highlight key quotes or moments from the episode throughout the week. Repurposing content keeps your episode fresh in your audience's mind and reaches those who may have missed it initially.
Example Strategy
Monday: Release the episode and announce it on your primary social media platforms.
Tuesday: Share a blog post summarizing the episode's key points and SEO-friendly content.
Wednesday: Post an engaging reel or TikTok with a teaser from the episode.
Thursday: Send a newsletter to your subscribers with exclusive insights or a related freebie.
Friday: Share audience feedback and reviews on your social media stories.
🎙️ Only Posting to One Platform
Again…utilize multiple platforms and get the most out of your content by repurposing across multiple channels.
Some great options include:
👉 Blog: Psst…this also helps with SEO! Write detailed show notes, summaries, or related articles.
👉 Instagram: Use your content for reels, stories, carousel posts, and static posts.
👉 TikTok: Try reaching a whole new audience by including TikTok in your strategy.
👉 Newsletter: Share something exclusive with your subscribers each week. This will encourage listeners to subscribe to your list too!
Expand Your Audience
Different platforms attract different audiences. By sharing your content across multiple channels, you increase your chances of reaching a diverse group of listeners. Additionally, each platform offers unique ways to engage with your audience, from visual content on Instagram to short, dynamic videos on TikTok.
Example Strategy
Blog: Write in-depth articles or show notes for SEO benefits.
Instagram: Create visually appealing posts, engaging stories, and informative carousels.
TikTok: Share short, captivating videos that highlight key moments or fun behind-the-scenes clips.
Newsletter: Provide exclusive content or additional insights to your email subscribers.
🎙️ Ignoring Audience Engagement
This is HUGE. If someone comments on a post or replies to an email, try your absolute best to keep the conversation going!
Engage and Build Relationships
Audience engagement is not just about responding to comments; it's about building a community. Show your audience that you value their input by acknowledging their comments, answering their questions, and encouraging further discussion. Engaged listeners are more likely to become loyal fans who actively promote your podcast.
Example Strategy
Social Media: Respond to comments, ask questions, and create polls to involve your audience.
Email: Reply to emails and encourage feedback on your latest episodes.
Podcast: Mention and thank listeners by name in your episodes for their support and input.
Need Help? Hire a Podcast Manager
And I get it…you are lucky if you get the episode out on time, let alone doing ALL the extra stuff!
That’s where I come in 🙋♀️
Get the most out of the work you are already doing by hiring a podcast manager. From content repurposing to audience engagement, a podcast manager can help streamline your processes and ensure you’re making the most of each episode.
📲 Send me a message and let’s talk!
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By avoiding these common marketing mistakes, you can significantly enhance your podcast's reach and impact. Focus on a consistent, multi-platform strategy and engage with your audience to build a loyal listener base. Happy podcasting!